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Introducing Heritage III: Lobola Negotiations (BTS)

18 of South Africa’s most iconic women and men front the 3rd instalment of Thebe Magugu’s iconic Heritage Capsule, which becomes available for pre-order on www.thebemagugu.com on the 21st of April 2024. This instalment explores “Lobola”, which is a centuries old negotiation process in anticipation for eventual marriage, where the family of the groom approaches the family of the bride with an offer - traditionally cattle, contemporarily money - in exchange for the bride herself. This is meant to be symbolic rather than ownership, and the exact margins of this practice change from culture to culture. Credits: Videographer: Olivia Mortimer Song: "Amen" by Zoë Modiga Photographer Imraan Christian Styling & Art Direction Chloe Andrea Welgemoed Production Lampost Creative Creative Studio Spaanspeck Exec Producer Jodie Ennik Production Designer Sandile Mhlongo Hair Mimi Duma & Bomzi Lekgoro, Athenkosi Nongwadi Make-Up By DIOR South Africa Retoucher Jp Hanekom Designer Danny Crofts Styling & Art Direction Assistants Jana-Marie De Jager & Sherazaan Assam Photography Assistants Thulani Kubeka, Obakeng Selapisa, Donovan Marais Special thanks for Simon & Mary and DAKOTA Shoes