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THEBE MAGUGU SS23 - "DISCARD THEORY" [The Documentary]

“Ive been rummaging through a lot of discarded clothing at Dunuza - an area in downtown Johannesburg where America & Europe dump a lot of second-hand, often soiled garments. It got me thinking about gloablisation’s effect on national identity - its not rare to see a local woman wearing a traditional shweshwe-fabric waxed wrap skirt paired with a promotional VODAPHONE polyester tee. This hybridity - an unintentional dialogue between ‘The West & The Rest’ - was the start point of this collection”. The DISCARD THEORY documentary, which previews SS23, launches on the 29th of September at 18:30 C.E.T. The DISCARD THEORY lookbook launches online on the 7th of October. Production: The Social Shack Director: Francesco "Franadilla" Mbele Consultant: Declan Gibbon Model: Ponahalo Mbele